Months

Archive: 25 October 2001

Years

Archive

25 October 2001

GSK Signs With eSubstance

GlaxoSmithKline has signed up with eSubstance, a London-based content solutions provider, to reorganise the company’s content and unlock the value
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25 October 2001

e-Detailing Moves into Mainstream

Faced with spiralling marketing costs, reduced product lifecycles, and an increasing reliance on "blockbuster" drug launches, pharmaceutical companies are turning
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25 October 2001

Biggest Benefits Yet to Come for e-Pharma

Conservatism has served the pharmaceutical industry well in the early stages of the Internet revolution, but it now needs to
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