Swedish youth site UMO.se hits 1.5m
- 22 March 2010
Swedish online national youth clinic, UMO, has reached 1.5m for unique visitors to the site.
The website, launched in November 2008 as part of the Swedish strategy for E-Health, has now received the same amount of unique visitors as the number of Swedish citizens in its target age group.
Love Nordenmark, head of UMO.se told E-Health Europe: “This is great news for us. The site is aimed at providing a clinic for young people aged 13-25. It focuses on key issues such as sexuality, health, relationships and drugs.
“As well as providing up-to-date information it also allows people to post questions anonymously and then we have a midwife and nurse in-house plus an additional 40 health professional ready to answer questions.”
According to Nordenmark, more than 8000 users received answers to their questions last year; however, it is not aimed at replacing the diagnosis of doctors or psychologists.
“The site is not a symptom checker, nor is it about self diagnosis, it’s about providing information to young people and directing them to the best point of care and the relevant youth clinic,” Nordenmark added.
The project leaders are now working with a target group that have been actively involved throughout the project in order to make the site more accessible from mobile devices and in multiple languages.
Umo
