AI and Data
How a population data set and predictive risk analytics underpinned Wirral’s social media health campaign
Healthy Wirral Partners used Oracle Cerner’s vast population data set and predictive risk capabilities to encourage vaccination uptake among people at higher risk from Covid-19 and influenza. The technology underpinned social media messaging by behavioural marketers at ICE around the principle of ‘social norming’, promoting vaccination as normal behaviour.
29 November 2022
